Title page for ETD etd-01042008-171450

Type of Document

Thesis

Author

Takahashi, Kayoko

Author's Email Address

kayoppe920@hotmail.com

URN

etd-01042008-171450

Title

The Effect of Subliminal Messages and Suggestions on Memory: Isolating the Placebo Effect

Degree

Master of Music

Department

Music, College of

Advisory Committee

Advisor Name	Title
Jayne Standley	Committee Chair
Clifford Madsen	Committee Member
Dianne Gregory	Committee Member

Keywords

Memory
Subliminal Messages

Date of Defense

2007-12-12

Availability

unrestricted

Abstract

The purpose of this study was to investigate the effects of subliminal messages and suggestions on memory. The participants (N =76) were students at a large state university in the southeast. The participants took a face recognition memory test with three different conditions; one was with a matched suggestion and subliminal message; two was with a mismatched suggestion and subliminal message; three was with neither suggestion nor subliminal message. A questionnaire was used to measure how much participants knew about subliminal messages, and how much they believed in the effect of subliminal messages. The participants used check sheets to answer the face recognition memory tests. A One-way ANOVA was applied to the research data to determine whether there were any differences among the three participant groups. A correlation analysis was also applied to determine whether the subjects’ belief in the subliminal message correlated with their test score. The statistical analyses revealed that there was no significant difference among the three groups and no relationship between the test score and subjects’ belief in the effect of subliminal messages. This study failed to reject both of the two hypotheses that the scores of participants’ face recognition memory test would not be affected by either subliminal messages or suggestion. In summary, no effects of subliminal message or placebo effect were found in this study.

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