Type of Document	Thesis
Author	Laborde, Justin
Author's Email Address	justin@laborde.net
URN	etd-03052005-172650
Title	Corporate Public Relations Practitioners’ Perceptions of Program Evaluation and Encroachment Effect
Degree	Master of Science
Department	Communication, Department of
Advisory Committee	Advisor Name Title Donnalyn Pompper Committee Chair Felecia Jordan Committee Member Jay Rayburn Committee Member
Keywords	Encroachment Corporate Public Relations Evaluation
Date of Defense	2005-01-24
Availability	unrestricted
Abstract Scholars have studied issues of public relations evaluation and encroachment separately, yet none have previously examined perceptions about evaluation and encroachment together in applied settings. This study features responses obtained during interviews with 21 public relations practitioners working in for-profit companies. These responses contribute to existing literature because they reflect current perceptions of both evaluation and encroachment in real world settings. This study seeks to expand systems theory by addressing systems that de-value communication. It also seeks to broaden excellence theory by explaining how to maintain public relations’ independence. Responses revealed that while most practitioners attempt to evaluate their results using either qualitative or quantitative methods (or a combination of both), real obstacles to both approaches remain. Thus a combined approach seems most effective. Presently, most practitioners are not concerned about encroachment and feel that evaluation is only one part of a public relations department’s defense against encroachment.
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