Title page for ETD etd-04102006-191741

Type of Document

Thesis

Author

Carlton, Kristin Ann

Author's Email Address

kac04j@fsu.edu

URN

etd-04102006-191741

Title

Playing Along With the Game: Examining the Impact that Enhanced Television Services Have on the Enjoyment of Televised Sports

Degree

Master of Arts

Department

Communication, Department of

Advisory Committee

Advisor Name	Title
Dr. Arthur A. Raney	Committee Chair
Laura Arpan	Committee Member
Sthephen McDowell	Committee Member

Keywords

enjoyment
interactivity
football
enhanced television services
sports

Date of Defense

2006-04-06

Availability

unrestricted

Abstract

The technology associated with digital television enables broadcasting companies to transmit text and graphic information to supplement current programming. This new technology (known as enhanced television services) also has the ability to turn TV viewing into an interactive experience. In an attempt to further understand how enhanced television services affect enjoyment of televised sports, 155 participants viewed one of three professional football games, rating their enjoyment after each quarter. The participants viewed the game as a member of one of four experimental conditions. One group watched the game only, while the other three groups had access to an interactive website. The website followed the broadcast of the game and provided enhanced television services such as team and player statistics, trivia and games. The literature in selective exposure and motivation for sports consumption suggested that access to enhanced television services should increase the overall enjoyment of sports programming. Participants who reported a higher level of enjoyment of the enhanced television services also reported a higher level of overall enjoyment. However, significant differences in overall enjoyment across the various access conditions were not observed.

Files

Filename		Size	Approximate Download Time (Hours:Minutes:Seconds)
Filename		Size	28.8 Modem	56K Modem	ISDN (64 Kb)	ISDN (128 Kb)	Higher-speed Access
	KristinCarlton.pdf	1.43 Mb	00:06:38	00:03:24	00:02:59	00:01:29	00:00:07