Abstract
This study investigates the stereotypic ways in which superheroes and superheroines are portrayed in children’s animated programs. Previous studies have concluded that both animated males and females are presented in traditional sex-role stereotypic ways. Therefore, it was expected that heroic characters would be portrayed similarly. Of the 61 programs recorded, 24 contained heroic characters resulting in 46 superheroes and 24 superheroines. Each character was evaluated on physical appearance, personality traits, physical behaviors, and communicative behaviors. T-tests indicated significant differences between males and females, with superheroines portrayed as more attractive, emotional, superficial, inquisitive, easily excited, and worried about appearance compared to their male counterparts. Superheroes were presented as muscular, tough, angry, and more likely to threaten others compared to females. The potential implications of presenting characters in sex-role stereotypic ways are explored.
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