Type of Document	Dissertation
Author	hsu, Chuan-yang
URN	etd-05022005-154350
Title	Restructuring Broadcasting Policies In Taiwan:Managing Cultural Identity In A Recently-Democratic Society
Degree	Doctor of Philosophy
Department	Communication, Department of
Advisory Committee	Advisor Name Title John K. Mayo Committee Chair Andrew Opel Committee Member Gary Heald Committee Member John C. Bertot Committee Member Steve McDowell Committee Member
Keywords	Neo-Liberalism Civil Society Groups Broadcasting Policies Cultural Sphere
Date of Defense	2005-03-28
Availability	unrestricted
Abstract This study examined some of the most commonly cited factors that affect the reforms of broadcast policies governing developing countries’ broadcast media, and how these factors influence the establishment of Taiwan’s cultural sphere. The subjects for this study were key persons from government, educational, economic and television production sectors involved in the planning and implementation of broadcast policies in Taiwan. They included public officials responsible for broadcasting policy, educators and community activists, media policy analysts and television manager and producers. The data of the study were collected through informant interviewing and document review. Within the Government Information Office, a number of public officials were consulted. Beyond the GIO, other media sources and agencies provided important documentation in the form of surveys and reports. The investigation was carried out in Taiwan over a period of four months between April and August 2004. The results of this research reveal that in spite of the expectation that television should be used to help foster and promote national culture, Taiwan has not successfully developed and implemented policies to ensure the achievement of this policy goal. The research findings indicate that the production of domestic television programs are undermined through a colonized broadcasting system. Despite of the influence of foreign broadcasters over the cultural production, the case study also shows that the role of civil society group in restructuring television industry is made manifest by resistance to private groups’ intervention in the broadcasting policy process. This study has practical implications for the formulation of national broadcasting policies in recently-democratic countries and other countries facing similar dilemmas. The broadcasting policy analysis conducted in this study focused in part on the commercialism of foreign television programs, which severely threatens indigenous cultures around the world. In an era of globalization, the preservation of local identity is a challenging goal for broadcasting policy planners since the many states have embraced neo-liberalism approaches to the communication sector. Within a situation of global-local nexus, the study concludes that protection of national cultural spheres will be the important policy agenda for both policy makers and researcher for years to come.
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