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Title page for ETD etd-05072009-212103


Type of Document Thesis
Author Chang, Hsing-Ju
Author's Email Address sarabonbons@gmail.com
URN etd-05072009-212103
Title Domesticating Chien-Ming Wang: A Comparative Study of the Media Coverage of Sports Performance
Degree Master of Arts
Department Communication, Department of
Advisory Committee
Advisor Name Title
Stephen D. McDowell Committee Chair
Jennifer M. Proffitt Committee Member
Steven McClung Committee Member
Keywords
  • La-Tai Sports Newspaper (LT)
  • Newspaper
  • Chien-Ming Wang
  • The New York Times (NYT)
Date of Defense 2009-04-10
Availability unrestricted
Abstract
The purposes of this study are three-fold. The primary goal is to examine the narratives that two mainstream newspapers in Taiwan and America, Li-Tai Sports Newspaper (LT) and The New York Times (NYT), used when covering the performance of the athlete Chien-Ming Wang. The second purpose is to see how the presence of news frames varies in the two countries. That is, this research provides an examination of newspaper sportswriters’ use of distinct framing points when covering Wang’s performances. Finally, this study analyzes the coverage employed by reporters who wrote about Wang.

This study examines how Wang’s performance has been framed and domesticated by both countries’ newspaper coverage in the same time period. The cross-cultural perspective adopted in the study draws upon ideas about the construction of social reality. A review of original articles on framing, such as the work of Scheufele and Goffman, provides the basis for the analysis. The analysis considers LT’s and NYT’s construction of the news about Wang as a way to understand how sports news is framed within t globalization. The methodology used in this study is a framing analysis of the stories prepared by sportswriters commenting on Wang. The findings are discussed with regard to domestication, positivity bias, and cross-cultural differences.

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