Type of Document	Thesis
Author	Alqaseer, Jasem Mohammed
Author's Email Address	jasem.alqaseer@gmail.com
URN	etd-07082008-103806
Title	Political Branding in Kuwait Investigating Existence and Equity
Degree	Master of Science
Department	Communication, Department of
Advisory Committee	Advisor Name Title Steven McClung Committee Chair Jennifer Jerit Committee Member Stephen McDowell Committee Member
Keywords	Brands Political Brands Kuwait
Date of Defense	2008-04-09
Availability	unrestricted
Abstract This study examined the existence and the relevance of political concepts in the Kuwaiti political scene. Many indications suggest the relevance and applicability of commercial marketing concepts and tools in the political context. Yet, by examining the literature, one can find a shortage of academic work that sheds light on the study of branding concepts in the political context. This study found that brands structural knowledge does exist in the minds of Kuwaiti voters, using a five-aspects brands model and discusses the implications of that for the practice of future research.
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