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Title page for ETD etd-07122011-165506


Type of Document Dissertation
Author Shaw, Katherine Anne
Author's Email Address kas07aa@fsu.edu
URN etd-07122011-165506
Title Exploring the Role of Retail Place Attachment in Online Shopping
Degree Doctor of Philosophy
Department Retail Merchandising and Product Development, Department of
Advisory Committee
Advisor Name Title
Mary Ann Moore Committee Co-Chair
Pauline Sullivan Committee Co-Chair
Keywords
  • online
  • retail
  • online shopping
  • place attachment
Date of Defense 2011-05-26
Availability unrestricted
Abstract
This dissertation presents a better understanding and conceptualization of retail place attachment in relation to consumer patronage. This exploratory study proposes an empirical look at the meaning of place attachment for the retail consumer and studies its role in on-line shopping patronage. A theoretical framework was developed from a review of the literature which guides this research. This study design incorporated quantitative and qualitative methods using a within-stage, mixed-model design. The dependent variables being associated with one another in this study were: retail place attachment and online retail patronage. The outcome of the study was to validate constructs of retail place attachment and identify its influence on online retail patronage.

Survey participants were recruited from Facebook, a social-networking database and two professional organization databases. A snowball sampling technique was used to collect responses from four hundred twenty-nine participants from a social-networking database and two professional organization databases. Inclusion criteria for this sample included gender, an age range of 18 and up, and all ethnic backgrounds.

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