Type of Document	Thesis
Author	Scharwath, Angela
URN	etd-07162004-144026
Title	Fear Factor: The Impact of Fear Appeal Messages on Arousal, Attitude Formation and Vaccination Intentions in Bioterrorism Related Communications.
Degree	Master of Science
Department	Communication, Department of
Advisory Committee	Advisor Name Title Kartik Pashupati Committee Chair
Keywords	Fear Appeal Activation Checklist Smallpox
Date of Defense	2004-04-30
Availability	unrestricted
Abstract This study examines the effects of fear appeal advertising on attitude and behavioral intention. It contributes new information to the theoretical literature pertaining to fear appeals in general and specifically to the use of fear appeals in bioterrorism related communications. High fear appeals did generate stronger tension levels than low fear appeals. Energy levels were not stronger for those receiving the high fear appeal. Attitude towards the advertisement and vaccination intention also were not stronger for those receiving the high fear appeal. Insights are provided as to why this occurred.
Files	Filename       Size       Approximate Download Time (Hours:Minutes:Seconds)     28.8 Modem   56K Modem   ISDN (64 Kb)   ISDN (128 Kb)   Higher-speed Access    MorrisThesis.pdf 1.16 Mb 00:05:22 00:02:45 00:02:24 00:01:12 00:00:06