Type of Document Dissertation Author Kian, Edward Martin Author's Email Address email@example.com URN etd-07172006-161414 Title Masculine Hegemony in March Madness? A Textual Analysis of the Gendered Language Used by Newspaper and Online Sportswriters Covering NCAA Women's and Men's Basketball Tournaments Degree Doctor of Philosophy Department Sport Management, Recreation Management, and Physical Education, Department of Advisory Committee
Advisor Name Title Dr. Michael Mondello Committee Chair Dr. Arthur Raney Committee Member Dr. Aubrey Kent Committee Member Dr. John Vincent Committee Member Keywords
- Sport Management
- Gender Studies
Date of Defense 2006-07-10 Availability unrestricted AbstractThe primary goal of this textual analysis was to examine narratives and descriptors sportswriters used when covering the NCAA Division I womenís and menís basketball tournaments (March Madness). Drawing principally from a masculine hegemonic framework, this research examined articles published with bylines over a 26-day period in 2006 coinciding with March Madness. Articles came from The New York Times, USA Today, ESPN Internet, and CBS SportsLine. There were two parts of this methodology: a priori coding and a qualitative data analysis. First, two individuals each coded 508 articles for descriptors from nine specific categories derived from an extensive literature review. The author later wrote theoretical memos and employed the constant comparative method to search for dominant themes.
Coding results contradicted the gender-specific stereotypes found in previous research and did not support the presence of masculine hegemony. Most of the articles (76.4%) focused on menís basketball. However, sportswriters used a higher average number of descriptors on physical appearances, personal relationships, and emotional weaknesses in articles about menís basketball than womenís basketball.
Males authored 86% of all articles. Females wrote 65% of their articles on womenís basketball, but males still wrote 61% of all articles on womenís basketball. Results based on the gender of sportswriters showed notions of masculine hegemony were present in the quality of writing amongst male sportswriters. Males who covered menís basketball were more likely to use descriptors on athletic prowess than females who covered either women or men. Females covering womenís basketball did not uphold masculine hegemony, as they used three times as many descriptors for athletic prowess than females who covered menís basketball.
Masculine hegemony was prevalent in the five themes emerging from the qualitative analysis: (1) He was always on my mind; (2) She must have been a tomboy; (3) Women still donít have next; (4) The real hegemonic order in media coverage of college sports: football, menís basketball, and then everything else; (5) Parents are newsworthy, especially athletic fathers. References to male athletes were commonplace in stories on womenís basketball, but no male athlete in any menís basketball article was compared to a female athlete.
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