Type of Document	Thesis
Author	Toole, Jennifer Lynn
URN	etd-08162010-105621
Title	Green Entertainment: Effects on Attitude Accessibility, Norm Accessiblity, and Behavioral Correlates
Degree	Master of Arts
Department	Communication, School of; Communication Science and Disorders, School of; and the Library and Inform
Advisory Committee	Advisor Name Title Laura Arpan Committee Chair Andrew Opel Committee Member Arthur Raney Committee Member
Keywords	Entertainment Attitudes Education Norms Accessibility Environment
Date of Defense	2010-06-16
Availability	unrestricted
Abstract This study examined how proenvironmental messages contained within entertainment programming impacted an individual’s environmental attitude accessibility, descriptive and injunctive norm accessibility, behavioral intent, and behavior. Participants filled out a questionnaire about their environmental attitudes at least a week in advance of the experiment. When participants came to the computer lab they were exposed to one of four television show clips (For Rent with proenvironmental messages, For Rent without proenvironmental messages, Design on a Dime with proenvironmental messages, or Design on a Dime without proenvironmental messages) and completed the latency response time questionnaire. Relative to those who watched the shows without proenvironmental messages, those that watched the shows with proenvironmental messages had more positive attitudes toward proenvironmental behaviors. Further, accessibility of positive injunctive norms predicted both behavioral intent (r = -.372, p = .01) and behavior (r = -.308, p = .028).
Files	Filename       Size       Approximate Download Time (Hours:Minutes:Seconds)     28.8 Modem   56K Modem   ISDN (64 Kb)   ISDN (128 Kb)   Higher-speed Access    Toole_J_Thesis_2010.pdf 501.59 Kb 00:02:19 00:01:11 00:01:02 00:00:31 00:00:02