Title page for ETD etd-11042005-171313

Type of Document

Thesis

Author

Bogdanov, Dusko

Author's Email Address

db02g@fsu.edu

URN

etd-11042005-171313

Title

Measuring Nationalism as a Sport Fan Motive

Degree

Master of Science

Department

Sport Management, Recreation Management, and Physical Education, Department of

Advisory Committee

Advisor Name	Title
Jeffrey James	Committee Chair

Keywords

Sport Fan Motives
Nationalism

Date of Defense

2005-10-24

Availability

unrestricted

Abstract

Numerous variables have been found to influence sport consumption; however, research examining nationalism as a construct has yet to be fully examined. The purpose of this study was to develop a scale to measure nationalism as a motive for sport fan consumption. The proposed scale included 16 items and measured the nationalism as multidimensional construct (connection to countryman, national belonging and national pride). The number of items per dimension ranged from three to nine (connection to countryman three items, national belonging four items and national pride nine items). Data was collected at the 2004 European Championships in Portugal to assess the validity and reliability of the proposed scale. The sample included Dutch, English and Portuguese fans (N=481). The sample was split so the scale could be purified. The results of an exploratory factor analysis with Split 1 (n=240) revealed that the 16 items held together to represent one construct, nationalism. Assessment of the item-to-item correlations and the squared multiple correlations led the researcher to delete items that were highly correlated and did not contribute more than chance to the variance accounted for. The number of items in the scale was reduced to seven. The Cronbach’s alpha score computed using Split two was 0.92. The seven items were reasonably concluded to capture the essence of nationalism as a sport fan motive. Implications and future research will assist sport marketing practitioners in gaining an enhanced understanding of today’s sport fan at an international sporting event (e.g., Olympics, World Cup).

Files

Filename		Size	Approximate Download Time (Hours:Minutes:Seconds)
Filename		Size	28.8 Modem	56K Modem	ISDN (64 Kb)	ISDN (128 Kb)	Higher-speed Access
	BogdanovDThesis.pdf	2.03 Mb	00:09:22	00:04:49	00:04:13	00:02:06	00:00:10