| Type of Document |
Thesis |
| Author |
Kim, Su Y.
|
| Author's Email Address |
syk02d@garnet.fsu.edu |
| URN |
etd-11112005-090647 |
| Title |
Determinants of Mass Customization Adoption: Relationship Management in the Apparel Industry |
| Degree |
Master of Science |
| Department |
Textiles and Consumer Science, Department of |
| Advisory Committee |
| Advisor Name |
Title |
| Susan S. Fiorito |
Committee Chair |
| Jeanne Heitmeyer |
Committee Member |
| Pushkala Raman |
Committee Member |
| Tonya Toole |
Committee Member |
|
| Keywords |
|
| Date of Defense |
2004-06-04 |
| Availability |
unrestricted |
Abstract
The purpose of this study is to examine the relationship between four proposed characteristics: organizational, individual, technological, and environmental, and retailers’ and consumers’ willingness to adopt mass customization. The sample of this study consists of 66 managers and 274 consumers. The researcher obtained seven findings from the hypotheses testing. The determinants of mass customization adoption were managers’ technology and environmental characteristics, and consumers’ individual, technology, and environmental characteristics.
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| Files |
| Filename |
Size |
Approximate Download Time
(Hours:Minutes:Seconds)
|
| 28.8 Modem |
56K Modem |
ISDN (64 Kb) |
ISDN (128 Kb) |
Higher-speed Access |
| |
Thesis.pdf |
692.20 Kb |
00:03:12 |
00:01:38 |
00:01:26 |
00:00:43 |
00:00:03 |
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